Log brand mentions without links and track outreach to convert them into backlinks. Pipeline view with conversion rate metrics.
Unlinked mentions are pages that name your brand without a link back to it: a comparison, a roundup, a review. This tool keeps them in one pipeline. You log each mention, note the contact, move it through outreach stages, and mark it Linked when the link is actually on the page. The funnel shows how many mentions sit in each stage and the share that converted, so a pile of URLs becomes a campaign you can report on. The surprise most users hit: the tool does not find mentions or detect new links by itself. What you enter is everything it knows.
A concrete input and expected output from the current implementation.
Input
Log these five mentions with their current status: https://example.com/blog/crm-roundup (linked), https://example.org/review (declined), https://example.net/guide (replied), https://sample.com/top10 (contacted), https://demo.io/announcement (uncontacted)
Expected output
Pipeline: Uncontacted 1, Contacted 1, Replied 1, Linked 1, Declined 1. Conversion rate: 20% (1 of 5 mentions has a live link).
With five mentions logged and one marked with a live link, the conversion rate is 1 divided by 5, or 20%. The replied record is still in play, the contacted one is mid-outreach, and declined is a terminal miss, so only the linked record counts as converted.
A mention record holds the page URL, the brand name as the publisher wrote it, and the outreach contact if you have one. Records start in an uncontacted stage and move one at a time as outreach happens. Every stage change and note is kept on the record, and the funnel counts come from those records, so the pipeline view and the conversion number always show the current state of what you logged.
Mentions move from Uncontacted to Contacted to Replied, and end at Linked, Declined, or No reply. The conversion rate is the share of logged mentions that reached Linked, computed as records with a live link divided by the total records in the pipeline. Because every count derives from the stage each record is in, the funnel changes only when you move a record.
No. You log the mention yourself, by pasting the URL and details or importing them, and the tool organizes, deduplicates, and tracks it. Automatic discovery belongs to a separate brand-monitoring service; this tool is the follow-up half of that workflow and works on whatever you feed it.
When you mark its record as Linked and the link is actually on the page. A reply, even a positive one, is not a conversion, and a Declined mention counts as a miss rather than disappearing. The rate only changes when you update a record, so stale records produce a stale number.
The example and behavioral notes were checked against the browser implementation. Standards and primary references below define the relevant format, formula, or platform behavior.
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