Generate Product schema markup with price, availability, reviews, and brand data. Export valid JSON-LD for e-commerce pages.
Builds the schema.org Product JSON-LD block that e-commerce pages use to describe a product to search engines. You enter the product details - name, image, price, availability, reviews, brand - and the tool returns valid JSON-LD you paste into your page. The part people get wrong: the markup is only as good as the page behind it. Every value must match what the page visibly shows, and Google, not the tool, decides whether a rich result actually appears. Generating correct JSON-LD is the easy half; keeping it accurate and deployed is the job.
A concrete input and expected output from the current implementation.
Input
Name: Aurora Desk Lamp; Image: https://example.com/images/aurora-desk-lamp.jpg; Description: Adjustable LED desk lamp with 5 color temperatures and a USB-C charging port; SKU: AUR-LAMP-200; Brand: Aurora Home; Price: 49.99 USD; Availability: InStock; Rating: 4.6 from 128 reviews; Product URL: https://example.com/products/aurora-desk-lamp
Expected output
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Aurora Desk Lamp",
"image": "https://example.com/images/aurora-desk-lamp.jpg",
"description": "Adjustable LED desk lamp with 5 color temperatures and a USB-C charging port.",
"sku": "AUR-LAMP-200",
"brand": { "@type": "Brand", "name": "Aurora Home" },
"url": "https://example.com/products/aurora-desk-lamp",
"offers": {
"@type": "Offer",
"price": "49.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"reviewCount": "128"
}
} Each value lands where Google's documentation expects it: price and currency nested in the Offer, rating and review count in aggregateRating, availability as a schema.org enum URL. Price and ratingValue are serialized as strings, the form Google's examples use.
Each form field maps to a schema.org Product property. Name, image, description, sku, and brand sit at the top level; price, priceCurrency, availability, and itemCondition nest inside an Offer block; ratingValue and reviewCount nest inside aggregateRating. Availability and condition are emitted as full schema.org enum URLs, such as https://schema.org/InStock, and prices serialize as strings, which is how Google's documentation recommends representing them.
Before exporting, the tool checks the object against the fields Google lists as required for Product markup - name, an image, price, and availability - and flags values it cannot use, such as an availability term outside the standard enum. The finished JSON-LD is then exported twice: wrapped in a script tag ready to paste into the page, and as bare JSON for template systems that inject it themselves.
In the product page's HTML. Googlebot reads JSON-LD from the head or body, so either works; paste it where your template renders that product so it updates automatically. The tool only produces the snippet - it cannot publish it to your site - and it runs entirely in your browser, so nothing you type is uploaded.
Not by itself. Stars need aggregateRating backed by reviews visitors can actually read on the page, and even then Google may decline to show them. If the page has no visible reviews, leave the reviews section empty rather than entering a rating you cannot support.
The example and behavioral notes were checked against the browser implementation. Standards and primary references below define the relevant format, formula, or platform behavior.
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