Classify keywords by search intent: informational, navigational, transactional, or commercial. Batch classify with content type recommendations.
Paste a list of keywords, one per line, and the tool assigns each to one of four search intent classes: informational, navigational, transactional, or commercial, then recommends the content type that typically satisfies that class. Classification rests on the words themselves: question stems like how and what, verbs like buy, comparison words like review and vs, and bare brand names. The surprise for most users is that intent describes the searcher's goal for that query, not the topic, so two keywords about the same product can land in different classes. The batch runs entirely in the browser; nothing is uploaded.
A concrete input and expected output from the current implementation.
Input
what is bokeh effect canon eos r5 review buy espresso machine apple.com
Expected output
Keyword Intent Content type what is bokeh effect Informational Guide or blog post canon eos r5 review Commercial Comparison or review article buy espresso machine Transactional Product or landing page apple.com Navigational Homepage or brand page
Each query carries one dominant signal: a definitional question, a product-review phrase, the verb buy, and a bare brand domain. Those signals determine the class, and each class maps to the content format that usually satisfies it.
Each keyword is judged against the four classes. Informational covers learning questions: how, what, why, definitions, how-to guides. Navigational covers searches for a specific site or page: brand names, domains, product names that name a company. Commercial covers pre-purchase research: reviews, best-of lists, comparisons, vs. Transactional covers intent to act: buy, order, price, discount, near me, sign up. Modifier words are the decisive signals.
The class determines the recommendation. Informational maps to guides, tutorials, and blog posts. Commercial maps to comparison and review articles. Transactional maps to product pages and landing pages with a clear conversion path. Navigational maps to the brand's homepage or site. The output is one row per keyword: the keyword, its class, and the recommended content type, so the list can feed a content calendar directly.
No. Commercial means the searcher is comparing options before deciding, possibly weeks from a purchase. Transactional is the class for buy-now behavior. The distinction shapes the page: commercial searchers respond to comparisons and reviews, while transactional searchers respond to price, stock, and a short conversion path.
Yes. The four classes describe the searcher's goal at the moment of the query, and the same words can serve different goals in different contexts, locations, or seasons. The tool returns the class most consistent with the query text as written; when you know the context better, treat its label as a recommendation you can override.
The example and behavioral notes were checked against the browser implementation. Standards and primary references below define the relevant format, formula, or platform behavior.
Shorten URLs with local redirect tracking via localStorage. See click counts and generate a QR code for each link.
Build UTM-tagged URLs for campaign tracking with source, medium, campaign, term, and content parameters.
Enter 2+ headlines and see simulated previews in Google results, email subject lines, and social posts side-by-side.
Count characters for Twitter/X, LinkedIn, Facebook, and Instagram with platform-specific limits and warnings.
Calculate click-through rates from impressions and clicks with industry benchmarks and trend analysis.
Check email subject line length against best practices for desktop and mobile with preview text optimization.