Plan email drip sequences with a visual flow builder. Define triggers, delays, and conditional branches for automated nurture campaigns.
A nurture campaign takes shape here as a visual path beginning with a trigger and continuing through messages, waiting periods, and conditional branches. The planner helps expose the order of emails and the different routes contacts may follow when a condition is evaluated. It is especially useful before reproducing the sequence in an email automation platform. The important distinction is that the resulting flow is a campaign plan, not evidence that messages have been scheduled, delivered, or connected to subscriber data.
Start with the event that admits a contact to the sequence, then place email and delay steps in their intended order. A delay applies along the path on which it appears. To interpret when a later email becomes eligible, follow one route from the trigger and add the preceding delays on that route. Branches can produce different timelines from the same starting event.
A conditional branch divides the nurture flow according to an outcome, such as whether a stated condition is met. Continue each outcome as its own route, adding the messages and delays appropriate to that group. The visual structure records the decision logic and makes missing follow-up paths easier to spot, but it does not predict how many recipients will enter either branch.
No. Its role is to describe the sequence through triggers, delays, messages, and branches. The flow still has to be implemented in an email automation platform before it can enroll contacts or send anything. Platform-specific settings such as sender identity, suppression lists, delivery windows, and retry behavior are outside the plan itself.
No. A branch expresses what should happen when its condition resolves each way; it does not forecast recipient counts, opens, clicks, conversions, or revenue. Use the planner to make the alternatives explicit. Performance comparisons require campaign results from the system that sends the messages, along with consistent tracking and a clearly defined success measure.
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