Click-Through Rate Calculator

Calculate click-through rates from impressions and clicks with industry benchmarks and trend analysis.

  • Social & Marketing
  • Runs in your browser
  • Free, no signup

How to use

How to Use Click-Through Rate Calculator

  1. 1

    Enter impressions

    Type the total number of times your ad or link was shown.

  2. 2

    Enter clicks

    Type the number of clicks your ad or link received.

  3. 3

    View the CTR

    See your click-through rate displayed as a percentage.

The guide