Compare your conversion rates against industry benchmarks by sector and page type. Visual gauge shows where you stand and improvement targets.
Enter your conversion rate (conversions divided by sessions), then pick the sector and page type that match your traffic. The tool places your number against the reference band for that combination on a visual gauge, showing whether you sit below, inside, or above the typical range, and what rate the next tier would require. The comparison runs entirely in your browser; nothing is uploaded. What most people get wrong is the matching: the same rate can sit above the band for one page type and below it for another, and a rate built from a few hundred sessions is noise, not signal.
Benchmarks are organized by sector and by page type, and you select the pair that matches your traffic. That selection determines the reference your rate is judged against, so the same number scores differently depending on what you pick. Getting the pair right matters more than any other input: a checkout page and a product page in the same sector do not share a benchmark.
Your rate is plotted against the reference band on a gauge, so the reading is relative: below, inside, or above the typical range. The gauge also shows an improvement target - the rate you would need to reach the next tier - and the gap between your number and that target is the lift required. Changing your rate, sector, or page type updates the gauge in place.
Not necessarily. Averages hide a wide spread, and traffic source, audience, and conversion definition all move your number. Treat a below-band reading as a reason to look at where visitors drop off, or to test one change at a time. If your sample is small, keep collecting sessions before drawing any conclusion.
Whatever action the page exists to produce - typically a purchase, signup, or form submission - counted the same way across the whole period you measure. The tool compares the rate you enter against its reference set, so consistency matters more than the choice itself. Mixing definitions, or counting pageviews as conversions, makes the comparison meaningless.
The behavioral notes were checked against the browser implementation. Standards and primary references below define the relevant format, formula, or platform behavior.
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