Analyze bounce rates by page type, traffic source, and device. Benchmark against industry averages and identify high-bounce pages for optimization.
Every single-page visit counts as a bounce, so no page has a bounce rate of zero, and no number is good or bad in the abstract. Paste or enter your session data and this tool computes each page's bounce rate, cuts the same data by page type, traffic source, and device, compares every cut against industry averages, and flags the pages where visitors leave fastest. The thing most people get wrong: quoting one global number as a target. A 60 percent bounce on an article can be acceptable while 30 percent on a checkout page is a serious leak, so judge pages against their own benchmark, not the site average.
A concrete input and expected output from the current implementation.
Input
Page,Page type,Sessions,Bounced sessions /blog/post-a,Article,480,300 /product/b,Product,900,270 /landing/c,Landing,600,240
Expected output
Page rates: /blog/post-a 62.5%, /product/b 30.0%, /landing/c 40.0%. Site-wide rate: 40.9% (810 of 1,980 sessions). Highest bounce: /blog/post-a, flagged above the Article benchmark. Lowest: /product/b.
Each page rate is bounced sessions divided by sessions, and the site-wide rate is total bounces over total sessions (810 / 1,980 = 40.9%), not the mean of the three page rates, which would be 44.2%. The 900-session product page weights the overall number down.
The tool takes each row's bounced sessions as the numerator and its sessions as the denominator: bounce rate is single-page sessions divided by all sessions. Per-page rates come straight from your rows, and every grouping it reports (page type, traffic source, device) is the same division applied to the summed bounces and sessions within that group, so a grouped rate is weighted by sessions, never an average of page rates.
Each page and each cut is compared with the industry average for its page type, because norms differ sharply: articles and landing pages bounce far more than product and checkout pages. Pages that clear the benchmark are flagged as high-bounce, and flagged pages are ranked so the ones carrying the most sessions stand out; those are where optimization effort pays first. The comparison runs locally; your data is never uploaded.
No. On pages whose job is a single answer - a contact page, store locator, or recipe - a bounce is often the intended outcome: the visitor got what they came for. High bounce matters on pages where you need the visitor to continue, like a checkout, pricing, or funnel entry page. Judge each page against its own page-type benchmark and ask what a successful visit looks like.
A bounce is a session that ends on its first and only page view. An exit is the last page view of any session, including sessions that visited several pages first, so a page can have a high exit rate with a low bounce rate or the other way round. Exit and funnel analysis belong to your analytics tool; this tool works with bounces.
The example and behavioral notes were checked against the browser implementation. Standards and primary references below define the relevant format, formula, or platform behavior.
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