Design subscription tiers with feature matrices, annual vs monthly pricing, and revenue projection across plan mix scenarios.
This tool turns the pricing decisions you are juggling - what each tier costs per month, which features each tier unlocks, how much the annual plan is discounted, how many subscribers you expect per tier - into one comparable view: an annual price and effective monthly rate per plan, a feature matrix to scan for gaps, and projected revenue for the subscriber mix you enter. The surprise is the arithmetic: the annual discount is real money out. At 20% off, each annual subscriber pays 80% of a year's monthly bills, so projected annual-billing revenue is lower per subscriber - the tool shows that tradeoff explicitly.
A concrete input and expected output from the current implementation.
Input
Tiers: Basic $12/mo, Pro $29/mo, Team $79/mo. Annual discount: 20%. Subscriber counts: 200 Basic, 60 Pro, 10 Team.
Expected output
Annual price per tier: Basic $115.20/yr (effective $9.60/mo), Pro $278.40/yr ($23.20/mo), Team $758.40/yr ($63.20/mo). Monthly revenue: $4,930. Full-year revenue if all 270 subscribers stay monthly: $59,160; if all take annual billing: $47,328 - 80% of the monthly figure, exactly the discount.
Each annual price is 12 monthly bills minus 20%, and the effective monthly rate is that price divided by 12. Revenue is price times subscriber count summed across tiers, so the two billing modes differ by exactly the discount: 200 x 12 + 60 x 29 + 10 x 79 = $4,930 monthly, and 200 x $115.20 + 60 x $278.40 + 10 x $758.40 = $47,328 a year.
You enter each tier's name, monthly price, and feature set - features marked available or not, or limited values such as '5 projects' - and the tool assembles the matrix so you can scan for gaps: a lower tier offering something a higher tier omits, or two tiers that are indistinguishable. Prices and features sit in the same table, so the comparison you read is the one you entered.
Each plan's annual price is 12 times its monthly price, minus the discount you set, with the effective monthly rate that implies (annual price divided by 12) shown alongside. You then enter subscriber counts per tier - each set of counts is one scenario - and the tool totals price times count across tiers, reporting monthly and full-year revenue under both billing modes side by side.
No. It shows the arithmetic of the prices you enter - what an annual plan implies per month and what a subscriber mix is worth. Whether customers will actually pay those prices, or respond to the discount, is a demand question that comes from competitor research and price testing, not from the calculator.
Because the discount is a real price cut: at 20% off, an annual subscriber pays 80% of 12 monthly bills, so identical subscriber counts yield 20% less revenue per subscriber. The offsetting benefits - retention and cash arriving upfront - are real but outside the arithmetic, so the tool shows both totals and lets you judge.
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