b2KIT

Press Release Template

Build properly formatted press releases with headline, dateline, body, and boilerplate sections.

Tested tool guide Tested browser tools Checked August 16, 2026

What Press Release Template does, with a checked example

This tool assembles a press release in the standard wire-service layout: a FOR IMMEDIATE RELEASE header, a headline, a dateline, an inverted-pyramid body, quotes, an About boilerplate, contact lines, and a closing mark. You supply the facts - who, what, when, where, and a quote - and it slots them into that structure. The surprise most users hit: a press release is a news story, not an ad. Editors discard hype adjectives and exclamation points, so the tool's value is a structure editors recognize, not prose they publish verbatim.

Worked example

A concrete input and expected output from the current implementation.

Input

Company: Northwind Bicycles, a Portland, Oregon cargo-bike maker
News: On August 16, 2026, launched the Solstice, a cargo bike whose rooftop solar panels recharge the battery while riding
Quote from CEO Dana Reyes: "The Solstice is the first cargo bike that can extend its range purely from sunlight."
Boilerplate: Founded in 2012, Northwind Bicycles builds utility bicycles for city delivery and family transport.

Expected output

FOR IMMEDIATE RELEASE

Northwind Bicycles Launches Solstice, a Solar-Powered Cargo Bike

PORTLAND, Ore. - August 16, 2026 - Northwind Bicycles introduced the Solstice, a cargo bike whose rooftop solar panels recharge the battery while riding.

"The Solstice is the first cargo bike that can extend its range purely from sunlight," said CEO Dana Reyes.

About Northwind Bicycles
Founded in 2012, Northwind Bicycles builds utility bicycles for city delivery and family transport.

###

The tool assembles the supplied facts into the wire-service order editors expect: release header, a headline composed from the announcement, a dateline leading the first paragraph, a quote, and the boilerplate under an About heading. Everything else is carried over as entered.

How the result is produced

1

Section assembly

Each input field maps to one block of the finished document, ordered the way wire services expect: release header, headline, dateline, lead and body paragraphs, quote, About boilerplate, contact lines, and a centered ### closing mark. Fields left blank are omitted from the output, so the skeleton stays valid for a one-paragraph announcement or a full launch story.

2

Dateline handling

The city and date you enter are combined into a dateline rendered in the standard form CITY, STATE - Month Day, Year - with the lead sentence continuing directly after it, so the first paragraph opens with the dateline rather than a separate heading. The city is the place the news happened, which may be an event venue rather than the company's headquarters.

Good uses

  • A startup closing a funding round or launching a product needs a release reporters can scan in seconds, with the five Ws in the lead and the announcement's meaning stated plainly, not buried in a feature list.
  • A local business, nonprofit, or event organizer sending news to a community paper or niche publication wants the basic structure done correctly so the editor trims instead of rebuilding the piece.
  • A communications lead who sends releases regularly uses the template as a house format, so every announcement from one company shares the same header, dateline style, quote placement, and About paragraph.

Limits and checks

  • Formatting conventions differ by outlet and region. AP-style datelines are the common default, but a trade publication or a non-US outlet may expect an embargo line, a different date order, or no dateline at all. Check the target outlet's style guide before sending.
  • A wrong dateline city marks the release as mass-produced. The city must be where the announcement happens - the event, trade show, or launch site - not the corporate headquarters. Using the HQ city for news made elsewhere is a tell editors notice, and a common reason formatted releases get ignored.
  • The template structures your facts but does not judge them. Blank fields are silently omitted, so a release can ship without contact details or a boilerplate and still look complete. It can also ship fully formatted and still fail if the news is weak or the headline reads like an ad.

Common questions

Will the release get published if it is correctly formatted?

Formatting is the entry ticket, not the guarantee. Editors rewrite for their own audience, cut marketing language, and follow their publication's style guide, so the release rarely runs verbatim. What matters is that the news is real, the facts are accurate, and a working contact is listed.

Do I need an executive quote in every release?

Most releases include at least one quote, and many outlets expect one, but it is a convention rather than a rule. If you add one, the person must be real and must have approved the wording; journalists do verify attribution. A release without a quote reads flat, so a customer or partner quote works when no executive is available.

References and verification

The example and behavioral notes were checked against the browser implementation. Standards and primary references below define the relevant format, formula, or platform behavior.

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