b2KIT

Image Alt Tag Checker

Scan HTML for images and verify alt attribute presence, length, keyword inclusion, and descriptive quality.

Tested tool guide Tested browser tools Checked August 16, 2026

What Image Alt Tag Checker does and how it behaves

Paste an HTML document or fragment to inventory its img elements and review their alt attributes. The checker reports whether alt is present, evaluates text length, tests for a requested keyword, and highlights wording it judges insufficiently descriptive. It helps locate image descriptions that need attention, but it cannot determine an image's purpose from markup alone. A common mistake is treating an empty alt attribute as equivalent to a missing one. alt="" can be intentional for a decorative image, while an informative image normally needs meaningful alternative text.

How the result is produced

1

Attribute audit

For each img element in the supplied HTML, the audit checks whether an alt attribute exists and evaluates the value through its length and keyword tests. Attribute presence is a markup question, while appropriateness depends on context. An empty value may be correct for decoration, but the same value would omit information if the image communicates content.

2

Quality signals

Length, keyword inclusion, and descriptive-quality findings are review signals rather than proof that an alt value is useful. A keyword match establishes only that the requested term appears. Likewise, text can satisfy a length check while remaining vague, repetitive, misleading, or stuffed with search terms. Read flagged and passing values alongside their images before revising them.

Good uses

  • Audit a page template before release to find img elements whose alt attributes were omitted during development.
  • Review product or campaign HTML to see which image descriptions include a required product, topic, or campaign keyword.
  • Triage HTML exported by a CMS so editors can focus manual review on missing, empty, unusually short, unusually long, or weak descriptions.

Limits and checks

  • The result covers image elements represented in the pasted HTML. Do not assume it audits CSS background images, canvas content, inline SVG semantics, or text visibly embedded inside an image.
  • Keyword inclusion is literal evidence, not evidence of relevance. Adding a requested word can make an alt value less natural without making the image more understandable.
  • Descriptive quality depends on purpose and surrounding content. The checker cannot conclusively decide whether an image is decorative, informative, functional, redundant with adjacent text, or adequately described elsewhere.

Common questions

Does a clean result mean the HTML conforms to WCAG?

No. The checker can identify alt-attribute issues and useful review signals, but conformance depends on whether each non-text item has an appropriate alternative for its purpose. That judgment may require seeing the rendered image, nearby text, links, controls, and the experience presented to assistive technology. Treat the report as focused evidence, not a conformance certificate.

Should every image have nonempty alt text?

No. Informative images generally need text that conveys their relevant content, and functional images need an alternative that communicates the function. A purely decorative image can appropriately use alt="" so it does not add redundant noise. Omitting the attribute is different from deliberately providing an empty value, so review those findings separately.

References and verification

The behavioral notes were checked against the browser implementation. Standards and primary references below define the relevant format, formula, or platform behavior.

Related Tools