b2KIT

eCommerce Product Image Size Reference

Reference guide for product image size requirements across Amazon, Shopify, eBay, Etsy, and other platforms.

Quick Reference

PlatformMain ImageThumbnailZoomMax SizeRatio
AAmazon
2000x2000200x2002000x200010 MB1:1 (square)
eeBay
1600x1600225x2251600x160012 MB1:1 recommended
SShopify
2048x2048100x1002048x204820 MBConsistent ratio across products (1:1 recommended)
EEtsy
2000x2000570x4562000x20001 MB recommended5:4 for listing thumbnails, square for detail
WWooCommerce
1200x1200300x3001200x1200Server dependent (2-10 MB typical)1:1 recommended for consistency
WWalmart
2000x2000220x2202000x20005 MB1:1 (square)
TTarget Plus
2400x2400250x2502400x240010 MB1:1 (square)
PPinterest
1000x1500236x3541000x150020 MB2:3 (vertical, recommended)
IInstagram Shopping
1080x1080161x1611080x135030 MB1:1, 4:5, or 1.91:1
fFacebook Marketplace
1200x1200261x2611200x12008 MB1:1 recommended

Part of the upcoming MAPb2/COMBb2 suite.

How to Use eCommerce Product Image Size Reference

  1. 1

    Select a platform

    Choose Amazon, Shopify, Etsy, or another e-commerce platform.

  2. 2

    View size requirements

    See the recommended image dimensions and format for each slot.

  3. 3

    Upload and resize

    Drop your product image to crop and resize to specification.

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