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Markup vs Margin Calculator

Convert between markup and margin percentages, calculate selling price, and compare pricing strategies.

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Results

Markup

66.67%

profit / cost

Margin

40.00%

profit / revenue

Profit

$40.00

revenue - cost

Cost$60.00
Selling Price$100.00
Profit$40.00

Markup vs. Margin: What's the Difference?

Markup

How much more you charge above your cost. Expressed as a percentage of cost.

Markup = (Profit / Cost) x 100

Margin

What percentage of the selling price is profit. Expressed as a percentage of revenue.

Margin = (Profit / Revenue) x 100

Markup %Margin %
15%13.04%
25%20%
33.33%25%
50%33.33%
66.67%40%
100%50%
200%66.67%

How to Use Markup vs Margin Calculator

  1. 1

    Enter cost price

    Type the cost of the product or service.

  2. 2

    Enter selling price

    Type the price you charge or plan to charge.

  3. 3

    View markup and margin

    See both markup percentage and profit margin calculated.

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