Click-Through Rate Calculator
Calculate click-through rates from impressions and clicks with industry benchmarks and trend analysis.
Industry CTR Benchmarks
| Category | Avg CTR | Comparison |
|---|---|---|
| Google Search Ads | 3.17% | - |
| Google Display Ads | 0.46% | - |
| Facebook Ads | 0.90% | - |
| Instagram Ads | 0.58% | - |
| LinkedIn Ads | 0.44% | - |
| Email Marketing | 2.62% | - |
| Organic Search | 1.80% | - |
| Banner Ads | 0.35% | - |
CTR Formula
How to Use Click-Through Rate Calculator
- 1
Enter impressions
Type the total number of times your ad or link was shown.
- 2
Enter clicks
Type the number of clicks your ad or link received.
- 3
View the CTR
See your click-through rate displayed as a percentage.
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